Think YouTube is just for entertainment? Think again! YouTube is the second most visited site in the world and is used by 55% of marketers for video ads. Keep reading to learn how to make the most of this rapidly growing social network and increase your ROI (return on investment)!
1. Create Campaigns for Mobile Devices
YouTube views are HUGE on mobile! In fact, viewing time on mobile lasts longer than 40 minutes! The platform ranks the highest for the most mobile data traffic in North America by 17.26%. Create vertical video ads targeted for viewers on mobile devices to get more conversion. Vertical video ads automatically adjust to fit the dimension of the screen perfectly- providing a better experience for mobile viewers.
2. Use a Custom Thumbnail that Captures Your Audience
Customizing the video’s thumbnail helps increase your click-through rate. According to Youtube, 9 out of 10 videos that received the most views use a custom thumbnail. An example of a thumbnail image that sees great results is someone smiling! Smiling instills a sense of comfort and trust, which can increase brand loyalty. Wishpond ran a split-test for a software company with one ad displaying a human with no smile, and another ad with a smile. The smiling thumbnail image resulted in their profits increasing by 10.7%.
A visually appealing image is great, but text is also necessary to provide context. For example, posting an image of a sunset silhouette shot as your thumbnail image might look good, but doesn’t provide context. Adding text that says “How to take a Sunset Silhouette Shot Using iPhone 12” would give users a better understanding of what the video is about.
3. Personalize Your Videos
Targeting audiences through ad settings is one thing, but you should also target them through your content. According to Salesforce, 58% of customers say that personalization is extremely important when deciding whether they should purchase from a company. Let’s say you run an event decor business in California, and you want your video to speak directly to your target audience. You can say “Are you a woman who lives in Los Angeles, California planning for your big wedding day?” This speaks directly to your targeted gender and location, making your video appear more niche.
4. Use a Strong Call to Action
Call to action plays a significant role in the results of your ads. . A call to action can take many forms – such as asking your viewers to subscribe, buy now, sign up, start a free trial or add to cart. However, a sense of urgency should be created to get your viewers to take these actions. Including phrases in your ads such as “Limited time”, “Sign Up Now” “Before it’s too late”, “ends on (date)” gets viewers to take immediate action.
YouTube’s interactive features can also provide a strong call to action:
5. Use Lead Forms for More Conversions
Lead forms are a great way to get more conversions from your ads. They eliminate the need for a user to visit your website in order to convert. YouTube’s lead forms are displayed to YouTube users who view your video. Research by Wistia states that adding a lead form in the first 10-20% of a video resulted in the highest conversion rates.
To get high click-through rates, start with a compelling introduction that catches the attention of your viewers. This will attract them to learn more about your brand by the time they get to the 10-20% timestamp of your video.
Then, provide a lead form to get the viewers’ contact information.
6. Retarget Existing Customers
Retargeting is a powerful method that can help you get more conversions. It targets users who have:
Because the viewer has already engaged with your YouTube ads and is familiar with your brand, there’s a much higher chance of them making a purchase once they’re retargeted.
We Can Help!
Now that you’ve learned some tips to get the best results from your YouTube ads- it’s time to put them to use! Don’t worry about doing it yourself! With Beam.city DNA, publish and optimize your ads to help you reach your target audience on YouTube. Book a meeting with us to find out more!
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Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
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With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
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Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
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For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
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As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere... After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results. A quick look at your report will show you comprehensive data about your ads.
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights. Along with cost per click, click-through rate and impressions, you can view extensive data on your customers’: