How to Increase Your Holiday Sales

As the saying goes, it’s the most wonderful time of the year! But for retailers, it’s the busiest. It’s never too late to start planning...

Read More...
How to Prepare for Flash Sales

November 17, 2021 Jananie Chandranathan

Remember when you opened your inbox and saw an email saying, “20% off EVERYTHING plus free shipping! Hurry this sale ends in 2 hours!”? Suddenly,...

Read More...
5 Types of Shoppers to Look Out For This Black Friday

November 5, 2021 Jananie Chandranathan

Have you ever noticed that when you order food with your friends or family, they usually each order something different? Just like that, no two...

Read More...
7 Strategies to Skyrocket Your Profits This BFCM Weekend

October 19, 2021 Jananie Chandranathan

Yup….it’s that time of year again. Is your eCommerce business prepared for BFCM (Black Friday Cyber Monday) this year? Whether you had a successful BFCM...

Read More...
5 Best Ways to Increase Your Lead Response Time Online

October 8, 2021 Jananie Chandranathan

Here’s a quick story for you. Last Friday, a man named Jim called a car dealership to buy a new car. The salesman tells him,...

Read More...
Zeze Peters: Ask Me Anything!

October 8, 2021 Joanna Armas

Hi, I’m Zeze, founder and CEO of Beam.City. My background is in aerospace engineering from Cornell University but I’ve spent the last 15 years building...

Read More...
Using AI to Enhance Human Life

September 30, 2021 Joanna Armas

Catch Zeze on RebelRebel with Michael Dargie, speaking about his passion for science and business that led him to develop Beam.city. Hear Zeze share his journey...

Read More...
The Future of Digital Advertising

September 30, 2021 Joanna Armas

Zeze discusses how AI and digital advertising work together to provide effective ad results on the Georgian Impact podcast with Jon Prial. Hear Zeze talk...

Read More...
5 Strategies For BFCM

September 29, 2021 Joanna Armas

Preparing for Black Friday and Cyber Monday is more than just putting out great deals. It involves having the right mix of data, campaigns, and...

Read More...
How to Increase Brand Awareness Using Google Display Ads

September 29, 2021 Jananie Chandranathan

Have you ever wondered why we say “Google” instead of “search engine”, or “iPad” instead of “tablet”? Well, this is what brand awareness is. It...

Read More...
How to Successfully Use Snapchat Ads to Increase Your Conversion Rate

September 17, 2021 Jananie Chandranathan

Snapchat, which was once used strictly for snapping friends, is now becoming a great marketing channel for businesses. You might be thinking, “Meh, I don’t...

Read More...
Check Out Zeze at MAICON

September 11, 2021 Joanna Armas

Learn how AI is transforming Digital Marketing at the upcoming Maicon Conference. Check out our CEO and Founder, Zeze Peters, along with 20+ incredible speakers...

Read More...
Leverage Facebook Ads to Increase Customer Loyalty

September 2, 2021 Jananie Chandranathan

Attracting new customers is great. I mean- who doesn’t want more customers, right? But, have you really thought about the perks that existing customers bring...

Read More...
9 Ways to Run Effective LinkedIn Ads

August 30, 2021 Jananie Chandranathan

LinkedIn has helped reinforce and establish business relationships. With over 575 million professionals, the platform provides opportunities for businesses to thrive. If you are a...

Read More...
How to Provide a Strong CTA for Your Twitter Ads

August 24, 2021 Jananie Chandranathan

Have you ever scrolled through social media and saw an ad that encouraged you to buy something? If so, that might have been the magic...

Read More...
6 Ways to Maximize Your YouTube ROI

August 17, 2021 Jananie Chandranathan

Think YouTube is just for entertainment? Think again! YouTube is the second most visited site in the world and is used by 55% of marketers...

Read More...
How to Increase Your Conversion Rate Using YouTube Lead Gen Forms

August 4, 2021 Jananie Chandranathan

Did you know Youtube gets over 1 billion views per day? Well, Youtube has over 2 billion active global users and is the second-largest search...

Read More...
We Were Nominated as a Top Advertising Company in Toronto by BestStartup.ca!

July 2, 2021 Joanna Armas

We're excited to see that Best Startup Canada has named us one of the best Top Advertising Companies and Startups in Toronto!

Read More...
7 Ways to Boost Engagement Using Facebook Ads

June 15, 2021 Jananie Chandranathan

Despite the huge number of people using Facebook, most businesses are not able to reach their desired audience through Facebook ads. These tips can help you boost your Facebook ads engagement!

Read More...
Data Driven Marketing: Why you NEED to update your strategy

June 14, 2021 Joanna Armas

Peter Drucker once said, “If it can’t be measured, then it can’t be managed.” It's impossible to know if a project is working or not unless there are clear metrics to judge success. As consumers become more demanding of personalized experiences, data-driven marketing is becoming more prevalent.

Read More...
How to Prevent These 5 Common Instagram Ads Mistakes

June 14, 2021 Jananie Chandranathan

The days of using Instagram for personal use only are long gone. Today, Instagram has over 25 million active business accounts creating brand awareness, engaging with customers and driving sales. Avoid these 5 common Instagram ads mistakes and help your business succeed!

Read More...
Digital Advertising vs. Traditional Advertising – Which is Right for You?

May 27, 2021 Joanna Armas

Digital advertising is the norm in today’s world. It helps businesses reach a wider audience, create awareness, and achieve better reach and greater results than ever before. This is why it is so important that you invest in digital advertising!

Read More...
Zeze Hangs with the Business Bros!

May 26, 2021 Joanna Armas

Zeze joins the dynamic duo - Hernan Sias and James Sias AKA the “Business Bros” in a live, upbeat podcast about all things Digital Advertising!

Read More...
Plug and Play Spring Summit Panel

May 13, 2021 Joanna Armas

Catch Zeze speak at the Plug and Play Spring Summit, along with presentations from other startups in the six industry-focused programs!

Read More...
Beam.city Joins Plug and Play!

May 1, 2021 Joanna Armas

Plug and Play showcases 98 various startups from six industry-focused innovation programs. We are happy to announce that Beam.city has made it into the Media & Ads Startup Batch, along with 15 other startups!

Read More...
We’re a Part of eCommerce North!

April 26, 2021 Joanna Armas

We’re so excited that we're a part of the first cohort of eCommerce North! Looking forward to a new era of eCommerce!

Read More...
Game Changer: How Omni-Channel Social Ads Are Disrupting Marketing

April 6, 2021 Joanna Armas

Zeze sits down with Mark Fidelman, CEO of Fanatics Media and author of Socialized! to discuss how he built DNA using advanced engineering and behavioural science.

Read More...
Strategic Ways to Grow Your AI-Centric Startup

February 9, 2021 Joanna Armas

Entrepreneur and business coach, Geraldine Jippe, chats with Zeze on the strategies to grow a startup. Zeze speaks from his own thrilling experience building Beam.city - a growing ad tech startup!

Read More...
Starting your Day at 3AM?!

February 1, 2021 Joanna Armas

Zeze meets up with Bruce Chen to discuss the hustle of being an entrepreneur and advice for new founders managing their team.

Read More...
Emerging Tech Companies And How They Are Owning The Future

January 22, 2021 Joanna Armas

Zeze moderates the latest Black Professionals in Tech Network Masterclass Panel. Learn more about the hypergrowth companies of the future!

Read More...