Did you know Youtube gets over 1 billion views per day? Well, Youtube has over 2 billion active global users and is the second-largest search engine after Google! You may be wondering “how do I convert users from YouTube?” You can leverage YouTube forms to increase YouTube conversion rate.
Before, businesses captured leads by sending users to landing pages. While this method can be great to gain high-quality leads, it is not as effective when targeting those not familiar with your brand. Today, you can capture leads in a cost-effective way by embedding a form within an ad. YouTube lead form ads are one of the top lead forms used by many businesses!
What is YouTube’s Lead Generation Form Ad?
YouTube’s lead forms were introduced by Google as in-line form submissions, meaning users can fill out and submit the form without having to leave the platform. This increases conversion rates as users are given a simple process, avoiding a longer click-through method. Using YouTube’s lead forms, you can ask for users’ names, phone numbers, email, city, province, country, company name, job title, work email etc. There are two lead form types offered by YouTube. They are known as:
Benefits of YouTube’s Lead Generation Form
YouTube being the second largest search engine, purchasing decisions are regularly made on this platform. Benefits of YouTube lead forms are:
YouTube Lead Gen Form Best Practices
Now that you know about Youtube’s lead form benefits, let’s take a look at its best practices.
1. Introduce Your Lead Form Within the First 10-20% of Your Video
Research by Wistia states that adding a lead gen form in the first 10-20% of a video gave the highest conversion rates. Start with a compelling introduction that catches the attention of your target audience. This will carry them to the 10-20% timestamp of your video. At this time, you would want to display a lead gen form to get your target audience’s emails and other important information about them.
2. Provide Detailed Descriptions
Providing more context in your lead form can give a better understanding to users as to why they should convert. For example, ask users to sign up for a discount code, instead of putting the bland “sign up” caption. Try “Refer a friend by signing up for a 30% discount code to share with them. For every purchase your friends make, you will receive $15 to redeem toward any purchase!” This way, your target audience knows what exactly they are signing up for and the benefits they’ll receive if they fill out your lead form. The more explanations they get, the more likely they are to act, causing your conversion rates to increase.
3. Target a Specific Audience
Having an ideal target audience in mind helps you spend money effectively and get more results from your lead forms. The more specific your audience is, the more conversions you will see. When targeting a broader audience, people who are not interested in your business will see the lead form as well. Because of this, you will have a small number of people submitting the form. If you want high-quality leads make sure to target a specific audience that you know will benefit from your brand. These individuals will boost your conversion rate. You can narrow your audience by targeting through custom intent, which defines your audience based on individuals who searched for products or services that resonate with your brand. You can also target them based on life events, such as life milestones they are having (college graduation, marriage, birthday) that would spark interest in your business. Other ways are through remarketing lists, similar audiences, customer match, etc.
4. Include Special Offers
Viewers LOVE freebies, discounts and exclusive offers and if your business includes any of these in your ads, your conversion rate will go skyrocketing. Phrases like “1 DAY ONLY” or “5 DAYS LEFT” “LIMITED TIME” “ENDS ON (date)” “BUY NOW BEFORE IT’S TOO LATE” all create a sense of urgency. This will make the audience aware that they have a limited time to take action and will submit the forms at a faster pace.
Now that you’ve learned a few of YouTube lead form’s best practices, let’s take a look at companies that have used and have benefited from this form!
Jeep saw a huge increase in their leads after using YouTube’s lead form. Jeep’s Korean branch was the very first company to test out YouTube’s lead form and the result for this company was epic! According to Google, Jeep’s Korea branch saw a ten times increase in their leads and claimed that YouTube’s lead form ads were the most cost-effective way to generate leads compared to the other ad platforms.
Toyota is a company that has always viewed YouTube as a platform solely for raising awareness and didn’t see the platform as much of a help when it came to getting leads and conversions. Although they were using offline channels, the company immediately realized that they had to change their strategy as they weren’t driving enough leads. Toyota decided to go digital and used YouTube’s lead forms. In under 3 weeks, the company saw a 9% conversion rate and generated 40,000 verifiable leads at a $0.10 cost per lead, which was 50 times less than the other digital campaigns.
Beam.city Can Help You!
YouTube is a great platform that you need to advertise on! The lead forms are a unique tool to reach customers and acquire leads without disrupting the user experience. With a large number of users active on the platform, you have a GREAT chance of increasing your conversion rate. Beam.city DNA can help you make your YouTube ads successful with AI for monitoring and optimizing your ads. Book a meeting with us today to find out more!
Hey, we sent you a 6 digital access code via . It expires in five minutes - Enter it now to confirm!
#1 Refresh the page and try again
#2 Clear the Cookies in your Web-browser for this Website, then go to #1
#3 Make sure you are entering the correct information
#4 No luck? We can change that - Call us
Please set-up your email before using email option to login.
Confirmed - Thanks!
Try entering the code again.
Something went wrong, resend your details.
Logged Off! Refreshing the page.
Something went wrong, refresh the page and try again.
Confirmed - Thanks!
Try entering the code again.
Something went wrong, resend your details.
Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
1. Click on the 'Get A Demo' button.
2. Fill in your contact details, including your email address and mobile phone number
3. Submit the access code you received by text
4. Congrats, your account is now enabled and ready to use
5. Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
2. Period of the Day.
3. Online Ad placement.
4. Location of person who sees the ad.
5. Demographics (Age & Gender).
6. Device (Mobile, Desktop).
7. Ad Content.
8. Ad Category/Topic.
DNA spots more patterns & opportunities each hour than most people can adjust to in a several days.
Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
This will help you answer the question: "Which personas gravitate to my message when paired with this keyword or interest?". The answer to this question will cut up to 83.33% of wasted ad-spend.
Congratulations. Once you are signed up, you will need to upload the media you need for ads & any ad campaigns from Google & facebook you want to test against. Other things to consider include payment, audiences, your team and more.
All signups get a complimentary session explaining the user interface, functionality and where to find help in the platform.
Pay for the A.I. driven functionality you want, combined with a small percentage of your ad-spend. This allows you get more done & better at every budget level.
For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
For brands that have marketing teams, we have helped them get up to 6 times better results in 3 days.
In 1 minute, you can create promotions to run on the top social, search and display networks, freeing up hours (or days!) so you can spend more time on creative activities, and analysis.
Your team will save so much time, get much more done and gain enough high quality insights that you can finally achieve a positive ROI on your most ambitious campaigns.
DNA supports several top ad channel including:
Yes! You get a complimentary onboarding that guides you through the user interface, all the functions of Beam.city DNA, and instructions for getting further support.
Yes! You can easily import previous campaigns from Facebook and Google Ads. In addition, DNA can help you improve results of campaigns you've already started running.
As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere... After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results. A quick look at your report will show you comprehensive data about your ads.
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights. Along with cost per click, click-through rate and impressions, you can view extensive data on your customers':