Snapchat, which was once used strictly for snapping friends, is now becoming a great marketing channel for businesses. You might be thinking, “Meh, I don’t think Snapchat ads are worth it.” Well, Snapchat has over 280 million users! Still on the fence? Let’s look at some impressive data:
Now that you’ve seen some interesting statistics, let’s dive right into the tips and tricks!
7 Snapchat Marketing Strategies to Increase Your Conversion Rate
What can you do as an advertiser to take advantage of Snapchat ads?
1. Create Shorter Ads
Interest and attention span are growing shorter nowadays. Your ad must create an impact within seconds! Stories, snaps, and TikTok clips are all influencing the creation of brief advertisements. A study by MAGNA Global states that response rates to 6-second videos are increasing. Audiences remembered 6-second and 15-second ads and found the longer ads more complicated to recall. Creating shorter ads will make your ads memorable to users, increasing your conversion rate.
2. Add Audio to Your Snapchat Ads
While users on other social media apps sometimes watch videos on silent, Snapchat users prefer to watch videos with their sound on. In fact, 60% of Snapchat ads are watched with the audio on. This feature is considered an essential part of the Snapchat experience. A great way to implement the sound on feature for your Snapchat ads is including a customer testimonial. This helps improve your credibility and shows Snapchat users how your product can add value for them.
3. Use Intriguing Copy
The purpose of ad copy is to compel users to take interest in the brand and purchase from them. Besides the image and videos used in your ads, copywriting is a key factor in sparking the interest of customers. Consider using these tips to create a compelling ad copy:
4. Shoppable AR Lens Feature
Since the beginning of the pandemic, augmented reality (AR) has become a massive trend for connecting with customers. In fact, Deloitte states that 94% of customers are expected to use AR significantly more in 2022 than in 2021. Snapchat is well-known for using AR lenses to interact with its users. This seamless user experience allows users to try on products in the comfort of their own homes! For example, MAC Cosmetics used Snapchat’s AR lenses feature to let users choose from four lenses and try 20 shades of lip and eye products.
The Shoppable AR Lenses feature has three categories:
The benefits of using Shoppable AR Lenses, you ask?
Raise Brand Awareness – The lens has been viewed over 2 trillion times, giving businesses an excellent opportunity to get a high number of views and conversions.
5. Include User-Generated Content (UGC)
Have you ever come across videos of people discussing a new pair of sneakers, or a review on a recent makeup purchase? These are all examples of UGC! UGC is content such as videos, images, or audio that customers publish on social network sites, featuring your brand’s products. This plays a significant role in boosting your conversion rate. Don’t believe it? Here’s some data that proves this:
If you don’t use UGC in your marketing strategy, it’s time to consider using it now!
6. Use Proper Ad Attachments
So now your audience has seen your ad, great! But wait – the goal is for them to act immediately! You want your audience to enter the sales funnel and get conversions. So, what should you do? Direct them to your landing page!
Here are three types of ad attachments used on Snapchat ads to increase your conversion rate:
The attachment you choose depends on the goal of your Snapchat ads. To increase online sales, use web view attachments. For boosting app installs, use app install attachments, and to drive app visits and engagement, use deep link attachments.
7. Use Snapchat’s Ad Engagement Audiences Feature
Ad engagement audiences retarget Snapchat users who have previously engaged with your Snapchat ads. You can easily move users through the sales funnel with retargeting ads.
Let’s explore how you can use this feature effectively.
Use Beam.city DNA to Get One Step Ahead!
To run successful ads, you need the right strategies. Use the seven practices mentioned above to see great results from your Snapchat ads. But wait! You also need the proper tools to help improve your ads… Beam.city DNA is here to help you! Our platform uses AI to monitor and optimize your ads in real-time, resulting in a higher conversion rate. Book a meeting with us today to find out more!
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Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
1. Click on the 'Get A Demo' button.
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5. Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
2. Period of the Day.
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8. Ad Category/Topic.
DNA spots more patterns & opportunities each hour than most people can adjust to in a several days.
Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
This will help you answer the question: "Which personas gravitate to my message when paired with this keyword or interest?". The answer to this question will cut up to 83.33% of wasted ad-spend.
Congratulations. Once you are signed up, you will need to upload the media you need for ads & any ad campaigns from Google & facebook you want to test against. Other things to consider include payment, audiences, your team and more.
All signups get a complimentary session explaining the user interface, functionality and where to find help in the platform.
Pay for the A.I. driven functionality you want, combined with a small percentage of your ad-spend. This allows you get more done & better at every budget level.
For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
For brands that have marketing teams, we have helped them get up to 6 times better results in 3 days.
In 1 minute, you can create promotions to run on the top social, search and display networks, freeing up hours (or days!) so you can spend more time on creative activities, and analysis.
Your team will save so much time, get much more done and gain enough high quality insights that you can finally achieve a positive ROI on your most ambitious campaigns.
DNA supports several top ad channel including:
Yes! You get a complimentary onboarding that guides you through the user interface, all the functions of Beam.city DNA, and instructions for getting further support.
Yes! You can easily import previous campaigns from Facebook and Google Ads. In addition, DNA can help you improve results of campaigns you've already started running.
As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere... After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results. A quick look at your report will show you comprehensive data about your ads.
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights. Along with cost per click, click-through rate and impressions, you can view extensive data on your customers':